SELECTIVITY VS. DOSING
Dosing allows users to add nutrients, flavors, etc. to their beverage, and thus change the product after purchase.
Selectivity takes dosing to a new level. Selectivity allows for multiple additives, creating many different beverage options in a single bottle.
SELECTIVITY
There is an endless stream of research defining consumers as a society of Mass Production, and changing to a society of Mass Customization. Customization has become an expectation, not just a fad or trend. By allowing consumers to build upon their branded beverage experiences, they will strengthen their relationship with the brand. The easiest way to accomplish this is to build more choice into their experience.
Selective Dispensing empowers consumers to innovate and create a personalized beverage experience that goes far beyond just decisions at point of purchase. Giving consumers what they want expands their choices and thus enhances the brand.
CAP SELECT
To put our mechanism defined in simplest terms: Vessel closure allowing selective dispensing.
We evolved from initial prototypes to functional caps, utilizing currently available blistering technologies and current designs with minimal parts and secure seals. Our technology is applicable across many brands and categories, as it can employ any number of additive enhancements and year to year sustainability.
CAP SELECT FEATURES
-Most Intuitive
-Simple design, cost effective
-Cohesive design with current Capping and Filling requirements
-Fresh Release of vitamins/nutrients/flavors allows for personalized nutrition
-Feeds consumers basic desire to push buttons and see reactions
-Allows for more product choices/same space
RESEARCH HIGHLIGHTS
-Across all age groups, reaction was unanimously positive
-"Unlike any other beverage experience"
-Play value of pushing buttons was very high
-Great perception of having a drink "My Way"
-Significant "WOW" factor in response to the surprise and change element
-High purchase intent and participants were willing to "pay more" for choice
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