"During the next year, demand will explode for function food and beverages that deliver health benefits beyond basic nutrition.  Retailers and manufacturers that marry funcitonal benefits with effective consumer education...will win big."

-Anna Berlack, IRI Executive Vice President/Business and Consumer Insights

"There is a shift in the soft drinks market from a focus on funcitonal condition specific products to drinks that have a more general wellness positioning.  Driving the movement is consumer demand for natural and exotic ingredients."

-SmartBrief formal report, Printed March 2008

"Effervescent technology provides a novel dosage form for nutritional suppliments and pharmaceuticals.  The ability to incorporate large dosages of a wide variety of active ingredients in an easy-to-swallow liquid, plus increased absorption of the active ingredient, offers advantages over conventional tablets." 

-Robert E. Lee, M.S. Research and Development Senior Scientist, Amerilab Technologies